You need people who are passionate about what they do. People who care about their craft — and actually think of it as a craft. People who take pride in their work, regardless of the monetary reward involved. People who sweat the details even if 95% of folks don’t know the difference. People who want to build something great and won’t settle for less. […]Anyhow, when you find those people, hold onto them. In the end, the folks on your team will make or break your project — and your company.
Getting Real, 37signals